Case studies
Positioning an Antiviral Platform with Multisector Potential
Identifying market and transfer opportunities for an innovative antiviral platform with broad application potential.
Challenge
The research team had developed an innovative antiviral platform initially designed for agriculture but needed to understand where it could generate the greatest value. The challenge was to validate industry interest, assess adoption opportunities in plant health, and evaluate whether the technology could be extended to other sectors, such as veterinary health, through an appropriate positioning and transfer strategy.
Solution
Arvor combined market analysis, technology benchmarking, and interviews with key industry stakeholders to validate interest in new antiviral solutions for agriculture. In parallel, the potential of the technology in the veterinary sector was explored by identifying diseases, unmet needs, and development opportunities. This work enabled the definition of a clear value proposition and a roadmap aligned with market expectations.
Result
As a result of the project, the researchers now have a positioning strategy aligned with industry needs and a clear vision of transfer opportunities in agriculture. The study helped prioritize future development activities, establish relationships with potential industrial collaborators, and confirm the interest in exploring veterinary applications as a long-term growth opportunity.
“The researchers now have a positioning strategy aligned with industry needs”
Success case studies in the sector Agrifood
Case studies of Market analysis