Case studies
Position your new radiology solution
New contrast agents for Magnetic Resonance Imaging: Value proposition and Qualitative Market analysis.
Challenge
The group is developing an innovative, organic contrast agents for MRI that is non-metal-based and offer efficacy comparable to current contrast agents, providing a viable non-toxic alternative. The challenge is to position their technology in the market, define a clear value proposition by comparing it with existing products, and develop a go-to-market strategy.
Solution
An exhaustive market study was conducted and interviews with expert radiologists were carried out. This defined the technology’s market entry strategy, optimized its initial approach, and proposed its potential use in additional diagnostic applications. A set of recommendations was developed for the group to consider, guiding them towards more efficient strategies.
Result
Meetings with clinicians have enabled a network of contacts for joint grant applications. The group gained a clearer understanding of the market and current technologies, resulting in a realistic market entry roadmap. New applications for their technology were identified, which could be more attractive to investors, redirecting their original product development concept.
“New applications for their technology were identified, which could be more attractive to investors”.
Success case studies in the sector Biotech
Case studies of Market analysis