Case studies
International plan: medical device
A strategy for business development in Eastern Europe for glaucoma eye drops.
Challenge
An SME developed a product for glaucoma, being a class IIB medical device. The company had already established relationships in Western Europe and wanted to expand into Eastern Europe and Balkan countries.
The product was novel and had clinical studies supporting its safety and efficacy.
Solution
Solution We technically audited the product to understand its differential points and impact on the pathology clearly.
We understood how they had developed the business in countries where they were already present, aligning ourselves with the company’s internationalisation policy.
We designed a specific commercial plan, including a study of potential local partners, congresses and fairs to attend and regulatory requirements in non-EU countries.
Result
- Result Based on our report, the company carried out its commercial activities, contacting potential partners, attending key medical congresses, and securing the minimum regulatory requirements.
- The implementation was followed up in detail, involving us in critical negotiations up to the signing of distribution contracts.
“We designed a specific business plan, including a study regarding potential local partners, congresses and fairs to attend and regulatory requirements in non-EU countries.”
Success case studies in the sector MedTech
Case studies of Strategic plan