Business creation: nutritional supplement

A multi-sector group decided to analyse the possibility of investing in a new market by acquiring a company and developing a new line of nutritional supplements.

They had a small team of professionals in the sector. The challenge was to create a new line of business in a growing market with high competition.

We carried out a preliminary analysis of the current situation, identifying the key factors and risks inherent in the market and the barriers to entry.

Subsequently, together with the client, we defined a realistic business plan, strengthening the differential values of the product range and translating this difference into a clear and forceful message in the new communication campaign.

We proposed progressive access to the market by launching the product range sequentially with a focused message and carrying out a training communication campaign for potential customers and prescribers to demonstrate the effectiveness of the new products.

• Definition of the medium and long-term strategy according to the current market, competition and identification of the value chain profile (customers, suppliers and prescribers).
• Implementation and monitoring of the commercialisation channel, training service and after-sales area.