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Scouting and support for research unit with a diagnosis tool of patients with lípid metabolism disorders
Challenge
The Research Unit possesses the most accurate tools for the diagnosis of patients with lipid metabolism disorders, characterizing both common and rare dyslipidemias. Their technological know-how, personal expertise, and long-term experience position them as experts in the selected fields. The challenge of this accompanying project was to find out how to access a higher number of patients and determine the most effective commercial structure for the group to deliver their diagnostic expertise.
Solution
Several interviews were conducted with international dyslipidemia experts and stakeholders involved in clinical trials for rare diseases to facilitate collaborations with groups potentially interested in utilizing the Research Unit’s diagnostic services. The approach prioritized maintaining the current operational structure over considering a spin-off, ensuring sustained growth without diluting unique capabilities, was suggested to the Unit and has been accepted.
Result
The conducted interviews open direct opportunities to increase patient access, business development, and penetrate new markets. A pilot commercial activity was outlined to leverage their established operational structure, setting the stage for future strategic developments and expansions based on their expertise and formed partnerships.
“The challenge of this project was to determine how to access the largest number of patients and to establish the most effective commercial structure.”
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