Success cases
Towards the Industrialization of Construction: A Closer Future
Strategy to introduce a new architecture software in the AEC industry (architecture, engineering, and construction), integrating automation and custom web tools.
Challenge
A research group from the International University of Catalonia’s School of Architecture is developing an agnostic software technology for the AEC industry. This sector recognizes the need for digitalization and automation but has struggled to fully integrate these ideas due to challenges in prefabricating, modularizing, and automating processes in a still-traditional construction industry. The goal of this project is to conduct a market study to identify positioning opportunities for the software and create a strategic plan for expanding into broader services.
Solution
To adress this challenge, we conducted a detailed market analysis, identifying both direct and indirect competitors, and examining the entire value chain in the AEC sector. We also spoke with industry experts, who provided valuable insights crucial for the group. Our study allowed us to identify key market players, from software focused on automating design, collaboration tools, and project management, to more consultative firms or those focused on direct software sales via licensing. We analyzed how these players interact and where the group could position itself to offer differentiated services.
Result
This market study provides a solid foundation for defining the group’s strategy. The initial focus is on developing a Minimum Viable Product (MVP) through academic projects in partnership with the industry to validate the technology. Afterward, two business models are considered: licensing the software to simplify workflows or offering consultancy services for quicker returns. Once the technology is validated, the group could collaborate with a company to scale, either by licensing the technology or creating a spin-off, starting with consultancy services and later moving to licensing sales.
“The initial focus is on developing a Minimum Viable Product (MVP) through academic projects in partnership with the industry to validate the technology.”
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