Success cases
Position your software-based diagnostic tool within the competitive market landscape.
Analysis of the marketing Strategy for NeuroData Tracker technology
Challenge
An interdisciplinary team of scientists and clinicians developed a software-based tool to objectively and time-efficiently measure hand mobility in stroke patients. The key challenges of this project include positioning the technology within a highly competitive market and defining the optimal strategy to bring it to patients. Additionally, identifying the minimum viable product MVP, potential co-developers or licensees, and outlining the critical next steps in the development process were pivotal for this project.
Solution
An in-depth analysis of competitive solutions was performed, and an adjusted roadmap for the NeuroData Tracker technology business development was proposed. A licensing strategy, rather than pursuing a spin-off, was established as the primary mode of action. Several interviews were conducted with potential co-developers of the technology and with business development specialists, from which final conclusions were drawn and the steps to follow were outlined.
Result
The essential next steps for advancing the product’s development and bringing it closer to the licensing stage have been identified. These include protecting the new technology and conducting the necessary studies to attract potential investors. The strategy for software implementation and the relevant stakeholders for collaboration have been outlined, and opportunities for partnership have been established.
“A licensing strategy, rather than pursuing a spin-off, was established as the primary mode of action.”
Success case studies in the sector MedTech
success stories Market analysis