Success cases
Hydrogen and automotive technology
A market study for a hydrogen-powered automotive technology
Challenge
A technology centre has developed and patented a technology for new Proton Exchange Membrane components, an essential part of fuel cells, one of whose applications is automotive.
It wants to assess whether the market values the technology positively and the roadmap to access it.
Solution
An extensive mapping of the existing solutions on the market has been made, with all their technical specifications and points for improvement, especially from an environmental perspective.
Professionals from the automotive sector have been contacted to assess the role of hydrogen in the future and to see the predisposition to incorporate new technologies.
The market has been segmented according to the final application, from passenger cars to trucks, buses or tractors, looking at the technical specifications required in each case.
Result
- It has been advised that products should target the heavy-duty sector, which will most likely crystallise first.
- Technologies similar to those patented by the client have been found, redefining the value proposition to suit the relevant niche and seeking technical and environmental differentiation.
“We want to assess whether the market would value the technology positively and the roadmap for accessing it.
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