Success cases
Determines the market for novel probiotic strains
Quantifies the addressable market for products based on a new probiotic strain
Challenge
A leading food research centre has developed new strains with applications in probiotic foods and gut health.
The aim is to assess their market and the industry’s interest in incorporating them into their portfolio.
Solution
Information was compiled on the probiotics market, trends, product typology, unmet needs and research being carried out by competing centres.
Potential manufacturers of probiotic products who might be interested in the strains and incorporating them into their products were contacted.
A roadmap on the best approach to transferring the technology to the market was developed based on the information gathered and the opinions of the interviewees.
Result
- Products and strains that could be competitors and operate in relative proximity were detected, helping to establish niches where the evaluated strains could make the most sense.
- The opinion of the manufacturers interviewed corroborated this.
“Products and strains that could be competitors were detected”.
Success case studies in the sector Agrifood
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