Case studies
Definition of financial and marketing plan
Detailed planning ensures sustainable growth and its implementation.
Challenge
A pharmaceutical and food supplement business group defined a new business opportunity they wanted to implement by creating a new company.
This new company had to ensure its viability and sustainability, check the suitability of its value proposition, and determine the correct definition of the products and services to be developed.
Solution
In close collaboration with the team of the company and the parent group, we jointly studied the opportunities for cooperation with the group, the business opportunities, the peculiarities of the parent company and the synergies with the other companies of the holding company.
We describe the marketing mix, emphasising the definition of the product (in this case, a service), the study of the competition and the potential degree of acceptance by future customers.
We plan the financial needs to ensure the project’s viability in the medium term, defining in great detail the short-term implementation to avoid cash flow tensions and minimise the necessary investment.
Result
- Preparation of the documents and roadmap to be followed by the new company to develop its growth and guarantee its viability.
- In the management and follow-up of the first successful steps of the implementation, we are ensuring alignment with the rest of the group.
“We studied […] the business opportunities, the idiosyncrasies of the parent company and the synergies with the other holding companies”.
Success case studies in the sector Agrifood, Biotech
Case studies of Business Plan