Success cases
Scouting: renewable energy software
Start-up seeks customers for its disruptive simulation software for renewable energies
Challenge
There is an unmet need to correctly simulate processes related to electrical networks associated with renewable energies. The current offer provides very approximate and insufficient solutions.
An alternative that needs a customised marketing plan that certifies the first success cases to be financed and grow has been developed. The market must be segmented, and the relevant actors must be identified.
Solution
Solution After an initial analysis with the engineering team that developed the software, a customised marketing plan was designed to get early adopters and success stories.
Extensive scouting has been developed and segmented by geography worldwide and by type of stakeholder (producers, distributors, engineering companies, or component manufacturers).
Basic information has been compiled for 200+ options, including contact details of specific individuals.
Result
- A marketing plan focused on the market development of this particular software and the list of companies following a very detailed segmentation.
- Executive summary and data regarding headquarters, geographic segmentation, energy and company type, size, and contact persons for each lead.
“Exhaustive scouting has been developed segmenting by geography worldwide and stakeholder type.”
Success case studies in the sector Green energy
success stories Market analysis