Success cases
Mentoring for new probiotic products
Design your roadmap for transferring new probiotic technology to the market.
Challenge
A university has developed a new technology associated with producing probiotic products with gelling agents that allow the development of healthier products for different indications.
Se requiere una mentoría para formar a las investigadoras y ayudarlas a confeccionar una hoja de ruta para transferir al mercado.
Solution
Ten sessions were planned, and, following an agreed script, the value proposition, insertion in the value chain, and the ideal market for the product were explored in depth.
Potential customers and partners who might be interested in the technology were interviewed. Strengths and areas for improvement were identified.
A roadmap was drawn up with a minimum viable product and a proof of concept with the involvement of the partners contacted.
Result
The research group internalised the skills and methodology to move from science to market.
The involvement of companies in publicly funded pilots was achieved. These companies will be the first future customers.
“A roadmap with a minimum viable product and a proof of concept was developed”.
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