Success cases
Diversification into new products
A strategy for a paper company’s first steps into the health sector
Challenge
An experienced paper company wants to diversify its business and is considering adopting one of its product lines for applications in the health sector.
Several possibilities are open, but the company’s internal know-how is far from the requirements to be considered in a sector as regulated as the health sector.
Solution
After analysing the characteristics and global strategy of the company, we designed a workshop for the management team and the business development manager to determine the real opportunities and establish how diversification into the health sector could fit into the DNA of the paper company. We indicated the risks and benefits of penetrating an unknown market for them, but we also discussed where they have the potential to explore and the best way to do so with guarantees of success.
We defined the best fields to launch a commercial proposal, from diagnostic products to disposables for the hospital market.
We analysed internal resources and looked for the best partners to co-develop the right technologies and reduce time to market.
Result
- The company must precisely determine risks and opportunities and how to approach them with concrete actions and a defined roadmap for its entry into the healthcare sector—scheduling of actions and roadmaps.
- Scheduling of actions, agreements with potential partners, and determination of milestones with no-no-go decisions.
- Alignment with the company’s management concerning its overall strategy.
“We define the best areas in which to launch a commercial proposal.
Success case studies in the sector Biotech
success stories Training and mentoring