Irene Ortiz
Irene holds a dual role at Arvor. As a Junior Consultant, she contributes to innovation projects through market analysis, opportunity validation, and the structuring of business and financial plans, as well as the assessment of emerging technologies. She also collaborates on projects where communication strategy is key, bringing a perspective focused on positioning and message clarity.
In parallel, she leads Arvor’s marketing strategy and operations, defining and executing the company’s positioning strategy. Her work includes content development, digital presence management, and ensuring alignment between corporate messaging and strategic objectives.
She holds a strong academic background in Human Biology from Pompeu Fabra University, complemented by a specialization in scientific communication. She further expanded her profile with a Master’s in Biomedical Business Management from the Universitat Internacional de Catalunya (UIC) and a Master’s in Marketing Management and Commercial Strategy from ESIC, building an integrated perspective that combines science, business, and strategy.
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