Success cases
Understand and assess the market potential for your gut dysbiosis solution
Market study for a probiotic product targeting Small Intestinal Bacterial Overgrowth (SIBO).
Challenge
A group of scientific experts in the field of the intricate relationships between the human microbiome, dietary strategies and metabolic health have selected and characterized bacteria that show potential benefits for patients suffering from small intestinal bacterial overgrowth (SIBO). The main challenge of this project was to define and quantify the market for supplements targeting SIBO, as no supplement has been officially approved for its treatment.
Solution
A comprehensive search was conducted to identify the most recommended products for the treatment of SIBO, which helped determine market segments for further analysis. Products similar to the emerging technology were identified and further analyzed to determine sales performance and market positioning. Finally, the market potential of the new product was assessed, leading to the final proposal of its quantitative value upon reaching the market.
Result
The analysis allowed us to assess the potential of this rapidly growing market and build a compelling argument for competitive translational grant evaluators as well as for investors who might be interested in the field of dietary supplements. The analysis highlighted the significant demand for products aimed at treating SIBO, among which probiotics represent an important part of dietary supplements acting against this disease.
“The market potential for the new product was evaluated”
Success case studies in the sector Biotech
success stories Market analysis