Success cases
Product repositioning
A novel application in the health sector for a product initially developed for another market.
Challenge
The company needed to gain experience in determining key issues, such as regulatory requirements and classification, pre-clinical and clinical trials to be developed, and critical market data, including sales potential, stakeholders, distribution chains and competitors.
Solution
We determined the best regulatory positioning for the product, ruling out food for medical use or medical devices and focusing on nutritional supplement ingredients.
We defined the options for obtaining an EFSA and FDA claim and the suitability of combining prescriptive and consumer channels.
We conducted in-depth market research. We identified the market’s leading products and reference companies, potential customers and partners, and the best strategy to access them.
Result
- Roadmap to develop pre-clinical and clinical studies, sales channel, business potential and associated risks.
- The company will follow the strategy of entering a hitherto unknown sector.
“We determine the best regulatory positioning for the product”
Success case studies in the sector Agrifood
success stories Strategic plan