Success cases
Positioning of a preventive vaccine for Lynch Syndrome
Find out how an innovative proposal that aims to reduce the risk of cancer has a place in the market.
Challenge
Lynch Syndrome is a genetic condition that predisposes its carriers to a risk of cancer up to 10 times higher than the general population. That is why a group from the Barcelona Clinic Research Foundation – August Pi i Sunyer Biomedical Research Institute (“FRCB-IDIBAPS”) has developed a preventive vaccine to reduce the risk of cancer in the general population. Our challenge? Evaluate how your proposal fits into the current market and guide the group towards the development of a product that adds value to the system.
Solution
To address this challenge, we conducted a comprehensive qualitative market analysis of emerging technologies in the field of prevention of Lynch Syndrome-associated cancers such as colorectal cancer. We identify not only existing solutions, but also those in development, clinical studies and patents, evaluating their potential impact. In addition, we conduct interviews with doctors and patients to accurately understand unmet needs. This collaborative approach allowed us to assess key opportunities and define the areas where this technology could have the greatest impact, helping to transform disease management.
Result
During the project, researchers were helped to understand how their vaccine can impact the market and how it could, eventually, reach it. Among the topics discussed, after the exhaustive analysis of the market and the interviews carried out, the importance of a good intellectual protection strategy and how it affects the development of a viable business model are highlighted. In addition, the need to produce scalable and standardizable vaccines was expressed in order to have an impact on patients, professionals and the system.
This approach has allowed us to develop a clear value proposition, focused on offering customized solutions that respond to the most urgent demands of the healthcare sector.
“[…] researchers were helped to understand how their vaccine can impact the market.”
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