Success cases
Phytoestrogens for menopause: relevant companies
University has developed a disruptive technique that can be applied to menopause.
Challenge
Personalised medicine has a relevant field of action in the specific sensitivity of women concerning phytoestrogen treatments for menopause.
A university has developed disruptive technology to help companies design menopause products segmented according to specific sensitivities. They need to define the addressable market, the type of companies and the potential impact of their solutions.
Solution
Based on detailed knowledge of the technology, they have analysed the existing opportunities and unmet needs in the menopause market and how the current state of the art cannot provide satisfactory answers to different sensitivities to estrogen treatment.
Specific companies, existing products in the market, trends, pipeline and market quantification have been analysed to adjust the business proposal accordingly and maximise the impact of the technology.
Result
- A market study specifies the current products that dominate the market and their poor adaptation to particular sensitivities, and it assesses how the market would be sensitive to better segmentation.
- Relevant actors have been listed to propose joint projects to validate the technology and generate initial success stories.
“Specific companies, existing products on the market, trends, and pipeline have been analysed.”
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