Success cases
New systems to guide in surgery
Position your product in the market of agents to guide in oncological surgeries
Challenge
A research institution has developed a new technology to guide surgeons in operations related to oncology.
Not correctly distinguishing between tumor cells and healthy cells leads to incomplete tumor extractions that cause problems offuture relapses of cancers.
Solution
The state of the art of the different technologies available and in research focused on the same objective was detailed.
The differential points were determined to define an attractive value proposition in the eyes of future investors.
The right roadmap was planned to develop the project to the next point of value creation.
Result
The research group was correctly sized and gathered input from relevant actors who nuanced the development of the project.
The technology was positioned according to the different existing approaches and eventual licensees of the technology were listed.
“The differential points were determined to define an attractive value proposition in the eyes of future investors.”
Success case studies in the sector Biotech
success stories Market analysis