Success cases
Is the market ready for hydrogen vehicles?
Assessing the interest of the automotive sector in an improvement in H2 combustion stacks
Challenge
An academic group has developed a new technology within the framework of Proton Exchange Membrane Fuel Cells (PEMFC) that reduces the fuel cell’s environmental impact and weight. The technology aims to be implemented in road vehicles (cars, trucks, buses, etc.).
They are assessing whether they want to incorporate new hydrogen propulsion technologies when this transition occurs, what the drivers will be, and how they evaluate the technology.
Solution
Extensive market research has been conducted, including contacts with professionals from various sectors, car and bus manufacturers, and experts at different levels in developing PEM technologies.
It has been found that it is uncertain how and when hydrogen will be implemented in the automotive sector and that the technology regulations have yet to be defined.
Result
The technology is still at an early stage, and immediate implementation is highly inadvisable. A roadmap has been defined for how the research should progress to be interesting for the market, and projections have been made for how it could be reached once the technology is sufficiently mature.
“Extensive market research has been conducted, including […] car and bus manufacturers, and experts at different levels in developing PEM technologies.”
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