Success cases
International business development
An international growth plan for a company focused on the Spanish nutritional supplement market.
Challenge
An SME company well established in the Spanish market of nutritional supplements and dermo-cosmetics in the mass market channel, which has as clients large chains such as Mercadona, Carrefour, Alcampo and others, wants to take advantage of opportunities in other markets outside the Spanish territory, and requires an internationalisation plan appropriate to its capabilities and size
Solution
We understood the product portfolio to detect strengths and propose taking advantage of international opportunities. We drew up a detailed internationalisation plan, defining the ideal target markets, the modifications to be made to the portfolio to make it optimal, reworking promotional materials and defining the best trade fairs to contact potential clients. We carried out market research in the designated areas and accompanied you in developing the internationalisation plan.
Result
- Penetration in EU markets where regulatory barriers were lower (due to the effect of mutual recognition).
- Penetration in markets outside the EU has high potential, such as the MENA region.
“We carried out a market prospection in the defined areas and accompanied the development of the internationalisation plan”
Success case studies in the sector Agrifood, Biotech
success stories Strategic plan