Success cases
Innovative Catalyst for Clean Propylene Production
A more selective and sustainable catalyst, strategically positioned in the global PDH ecosystem.
Challenge
The petrochemical industry relies on propane dehydrogenation (PDH) processes that use toxic metal-based catalysts such as chromium and platinum, involving high costs and environmental issues. The development team has created Biozeolcat, an alternative catalyst that is more selective, cost-effective, and sustainable. The challenge is to position this technology within a global market dominated by large corporations and well-established processes, defining an appropriate market entry strategy and competitive fit against existing technologies.
Solution
A qualitative study was conducted to understand the structure of the global PDH market, identifying key players and competing technologies. Based on this, a transfer strategy was proposed involving collaborations with catalyst manufacturers and industrial operators. Entry barriers, priority use cases, and pre-industrial scaling scenarios were analyzed. In addition, a roadmap was designed covering technical validation trials and active partnership building, with market segmentation based on innovation readiness to enable a progressive and low-risk introduction.
Result
As a result of the work carried out, a solid framework has been established for the technology transfer of Biozeolcat. A qualified list of target companies was generated, strategic applications were prioritized, and the next steps for validating the technology in an industrial setting were defined. This foundation will support effective collaborations and attract interest from companies seeking sustainable solutions for PDH processes.
“A solid framework has been established for the technology transfer of Biozeolcat.”
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