Success cases
Early Detection of Breast Cancer: Innovation in Electrical Impedance Tomography
Discover how an innovative proposal can transform early breast cancer detection, improving accuracy and accessibility in diagnosis.
Challenge
Studies show that detecting breast cancer at early stages significantly improves survival rates and treatment success. For this reason, the medical community is seeking earlier detection techniques. With this goal in mind, a group from UPC, MAPTHE, has partnered with Arvor to evaluate the positioning of a new algorithm. This algorithm uses electrical impedance signals to analyze breast tissue and its response to tumors or healthy tissue.
Solution
To address this challenge, we conducted an exhaustive qualitative analysis of the market for emerging technologies in breast cancer detection. Although the electrical impedance detection technique has existed for years, its integration into the patient journey during breast cancer screenings presents a challenge. We also identified several companies attempting to occupy this niche using the same technique or different methods.
Additionally, we conducted interviews with doctors and engineers to accurately understand unmet needs. This collaborative approach allowed us to evaluate key opportunities and define the areas where this technology could have the greatest impact, helping to transform diagnostic management.
Result
During the project, we assisted researchers in understanding how their algorithm, which surpasses the current state of the art in precision and stability, can make an impact and how to achieve it. Among the topics discussed, following the exhaustive market analysis and interviews conducted, the importance of having a clear value proposition and the positioning of this new technique against mammography, ultrasound, and MRI stand out, as well as the need to generate clinical evidence to advance the study.
This approach has enabled us to develop a differentiated value proposition that fits within the established environment of current screening techniques and highlights the importance of generating clinical evidence.
“We […] identified several companies attempting to occupy this niche using the same technique or different methods.”
Success case studies in the sector MedTech
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