Success cases
Driving Carbon Circularity: New Pathways for Industrial CO₂ Capture
Market strategy to position a CO₂ capture and reuse technology in emerging industries.
Challenge
The technology, still under development, required a clear positioning strategy to identify the most suitable industrial sector to advance its validation and growth. Arvor faced the challenge of analysing which low- to mid-emission industries could adopt CO₂ capture solutions, assessing their valorisation potential, and defining an action plan for implementing a pilot with real adoption potential.
Solution
To guide the technology toward a real-world use case, Arvor conducted a comparative study of different industrial sectors, analysing their emission levels, technological barriers, and regulatory opportunities. Based on these findings, a positioning strategy was defined, prioritising validation in environments where captured CO₂ can be reused internally, ensuring a clear pathway to industrial adoption.
Result
The analysis led to a clear positioning strategy, identifying the beverage sector as the most promising environment to advance the technology’s development. Thanks to the defined strategy, the foundations were laid for a demonstrative pilot, aligning innovation with real market needs and facilitating future transfer to the industrial sector.
“We defined the positioning strategy for an emerging CO₂ capture and reuse technology, identifying the beverage sector as the optimal environment for industrial validation.”
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