Success cases
DESAL: a new generation of sustainable and efficient desalination
Water scarcity affects billions of people and puts pressure on traditional supply systems. DESAL offers a new desalination technology that reduces energy consumption and minimizes environmental impact.
Challenge
The challenge was to identify how an emerging technology like DESAL could enter a market dominated by large, established solutions. It was essential to define a clear positioning, assess viable use scenarios, and anticipate adoption barriers, especially in contexts where energy efficiency and cost are key.
Solution
The desalination market was analyzed and segments with higher sensitivity to CAPEX and sustainability were identified. From there, a clear value proposition was defined and different business models were explored, with particular focus on modular and small-scale settings, where DESAL technology can demonstrate its competitive advantage.
Result
The work enabled the identification of priority applications, adjustment of the business model, and the establishment of a solid narrative for technology transfer. The team now has a defined roadmap, a validated value proposition, and the foundations to move forward with a pilot in real environments.
“The team now has a defined roadmap.”
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